Generate Theme http://demo.studiopress.com/generate Capture More Email Leads with the Genesis Framework Thu, 15 Dec 2011 14:49:08 +0000 en 1.1 http://demo.studiopress.com/ http://demo.studiopress.com/generate 1adminbrian@briangardner.com 11rafaltomalrafaltomal@gmail.com 12soniasimones@copyblogger.com 21jbyersjosh@redlettersstudio.com 3category-1 4category-2 5category-3 6category-4 7category-5 8sub-category-11category-1 9sub-category-12category-1 10sub-category-13category-1 11sub-category-21sub-category-11 12sub-category-22sub-category-11 13sub-category-23sub-category-11 14sub-category-31sub-category-21 15sub-category-32sub-category-21 16sub-category-33sub-category-21 1uncategorized 17blockquotes 31email-lists 18headlines 19images-centered 20images-left 21images-right 32landing-pages 28list-building 30mobile-marketing 33mobile-responsive-design 22ordered-lists 29second-chances 27social-media 23threaded-comments 24unordered-lists 25nav_menuprimary-navigation 26nav_menusecondary-navigation http://wordpress.org/?v=3.3 http://demo.studiopress.com/generate/7.htm Tue, 29 Nov 2011 19:12:23 +0000 admin http://demo.studiopress.com/sample/7.htm 7 2011-11-29 19:12:23 2011-11-29 19:12:23 open open 7 publish 0 1 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/8.htm Tue, 29 Nov 2011 19:12:23 +0000 admin http://demo.studiopress.com/sample/8.htm 8 2011-11-29 19:12:23 2011-11-29 19:12:23 open open 8 publish 0 2 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/9.htm Tue, 29 Nov 2011 19:12:24 +0000 admin http://demo.studiopress.com/sample/9.htm 9 2011-11-29 19:12:24 2011-11-29 19:12:24 open open 9 publish 0 12 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/10.htm Tue, 29 Nov 2011 19:12:24 +0000 admin http://demo.studiopress.com/sample/10.htm 10 2011-11-29 19:12:24 2011-11-29 19:12:24 open open 10 publish 0 13 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/11.htm Tue, 29 Nov 2011 19:12:24 +0000 admin http://demo.studiopress.com/sample/11.htm 11 2011-11-29 19:12:24 2011-11-29 19:12:24 open open 11 publish 0 14 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/12.htm Tue, 29 Nov 2011 19:12:24 +0000 admin http://demo.studiopress.com/sample/12.htm 12 2011-11-29 19:12:24 2011-11-29 19:12:24 open open 12 publish 3 3 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/13.htm Tue, 29 Nov 2011 19:12:24 +0000 admin http://demo.studiopress.com/sample/13.htm 13 2011-11-29 19:12:24 2011-11-29 19:12:24 open open 13 publish 3 10 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/14.htm Tue, 29 Nov 2011 19:12:24 +0000 admin http://demo.studiopress.com/sample/14.htm 14 2011-11-29 19:12:24 2011-11-29 19:12:24 open open 14 publish 3 11 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/15.htm Tue, 29 Nov 2011 19:12:24 +0000 admin http://demo.studiopress.com/sample/15.htm 15 2011-11-29 19:12:24 2011-11-29 19:12:24 open open 15 publish 8 4 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/16.htm Tue, 29 Nov 2011 19:12:24 +0000 admin http://demo.studiopress.com/sample/16.htm 16 2011-11-29 19:12:24 2011-11-29 19:12:24 open open 16 publish 8 8 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/17.htm Tue, 29 Nov 2011 19:12:24 +0000 admin http://demo.studiopress.com/sample/17.htm 17 2011-11-29 19:12:24 2011-11-29 19:12:24 open open 17 publish 8 9 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url copywriting http://demo.studiopress.com/generate/email-social-media-marketing.htm/copywriting Wed, 14 Dec 2011 03:40:11 +0000 admin http://demo.studiopress.com/generate/files/2011/11/copywriting.jpg 436 2011-12-14 03:40:11 2011-12-14 03:40:11 open open copywriting inherit 289 0 attachment 0 http://demo.studiopress.com/generate/files/2011/11/copywriting.jpg _wp_attached_file _wp_attachment_metadata Email marketing at the speed of social media http://demo.studiopress.com/generate/email-social-media-marketing.htm/at-banner Wed, 14 Dec 2011 17:04:36 +0000 soniasimone http://demo.studiopress.com/generate/files/2011/11/at-banner.jpg 437 2011-12-14 17:04:36 2011-12-14 17:04:36 open open at-banner inherit 289 0 attachment 0 http://demo.studiopress.com/generate/files/2011/11/at-banner.jpg _wp_attachment_image_alt _wp_attached_file _wp_attachment_metadata Build your list http://demo.studiopress.com/generate/generate-your-email-list.htm/close-up-of-an-e-mail-envelope-icon-on-a-computer-keyboard-button-blue-toned Wed, 14 Dec 2011 17:26:25 +0000 soniasimone http://demo.studiopress.com/generate/files/2011/11/blue-keyboard.jpg 442 2011-12-14 17:26:25 2011-12-14 17:26:25 open open close-up-of-an-e-mail-envelope-icon-on-a-computer-keyboard-button-blue-toned inherit 80 0 attachment 0 http://demo.studiopress.com/generate/files/2011/11/blue-keyboard.jpg _wp_attached_file _wp_attachment_metadata _wp_attachment_image_alt Get more email opt-ins http://demo.studiopress.com/generate/email-landing-pages.htm/comp4 Wed, 14 Dec 2011 18:23:38 +0000 soniasimone http://demo.studiopress.com/generate/files/2011/11/COMP4.jpg 454 2011-12-14 18:23:38 2011-12-14 18:23:38 open open comp4 inherit 284 0 attachment 0 http://demo.studiopress.com/generate/files/2011/11/COMP4.jpg _wp_attached_file _wp_attachment_metadata _wp_attachment_image_alt Get more email opt-ins http://demo.studiopress.com/generate/email-landing-pages.htm/blue-circuit Wed, 14 Dec 2011 22:15:54 +0000 soniasimone http://demo.studiopress.com/generate/files/2011/11/blue-circuit.jpg 458 2011-12-14 22:15:54 2011-12-14 22:15:54 open open blue-circuit inherit 284 0 attachment 0 http://demo.studiopress.com/generate/files/2011/11/blue-circuit.jpg _wp_attached_file _wp_attachment_metadata _wp_attachment_image_alt Mobile-responsive web design http://demo.studiopress.com/generate/mobile-responsive-genesis.htm/phone-family Wed, 14 Dec 2011 22:18:40 +0000 soniasimone http://demo.studiopress.com/generate/files/2011/11/phone-family.jpg 463 2011-12-14 22:18:40 2011-12-14 22:18:40 open open phone-family inherit 287 0 attachment 0 http://demo.studiopress.com/generate/files/2011/11/phone-family.jpg _wp_attached_file _wp_attachment_metadata _wp_attachment_image_alt Why email marketing is mobile marketing http://demo.studiopress.com/generate/mobile-email-marketing.htm/phone-hands Wed, 14 Dec 2011 22:22:16 +0000 soniasimone http://demo.studiopress.com/generate/files/2011/11/phone-hands.jpg 467 2011-12-14 22:22:16 2011-12-14 22:22:16 open open phone-hands inherit 286 0 attachment 0 http://demo.studiopress.com/generate/files/2011/11/phone-hands.jpg _wp_attached_file _wp_attachment_metadata _wp_attachment_image_alt Build an email list that engages and persuades http://demo.studiopress.com/generate/build-an-email-list.htm/connected-globe Wed, 14 Dec 2011 22:25:57 +0000 soniasimone http://demo.studiopress.com/generate/files/2011/11/connected-globe.jpg 470 2011-12-14 22:25:57 2011-12-14 22:25:57 open open connected-globe inherit 285 0 attachment 0 http://demo.studiopress.com/generate/files/2011/11/connected-globe.jpg _wp_attached_file _wp_attachment_metadata _wp_attachment_image_alt header.png http://demo.studiopress.com/generate/?attachment_id=489 Thu, 15 Dec 2011 14:06:00 +0000 admin http://demo.studiopress.com/generate/files/2011/12/header.png 489 2011-12-15 14:06:00 2011-12-15 14:06:00 open open header-png inherit 0 0 attachment 0 http://demo.studiopress.com/generate/files/2011/12/header.png _wp_attachment_is_custom_header _wp_attachment_metadata _wp_attachment_context _wp_attached_file http://demo.studiopress.com/generate/18.htm Tue, 29 Nov 2011 19:12:24 +0000 admin http://demo.studiopress.com/sample/18.htm 18 2011-11-29 19:12:24 2011-11-29 19:12:24 open open 18 publish 11 5 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/19.htm Tue, 29 Nov 2011 19:12:24 +0000 admin http://demo.studiopress.com/sample/19.htm 19 2011-11-29 19:12:24 2011-11-29 19:12:24 open open 19 publish 11 6 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/20.htm Tue, 29 Nov 2011 19:12:24 +0000 admin http://demo.studiopress.com/sample/20.htm 20 2011-11-29 19:12:24 2011-11-29 19:12:24 open open 20 publish 11 7 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/280.htm Tue, 29 Nov 2011 19:12:24 +0000 admin http://demo.studiopress.com/sample/280.htm 280 2011-11-29 19:12:24 2011-11-29 19:12:24 open open 280 publish 0 2 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url Page Layouts http://demo.studiopress.com/generate/page-layouts.htm Tue, 29 Nov 2011 19:12:24 +0000 admin http://demo.studiopress.com/sample/page-layouts.htm 281 2011-11-29 19:12:24 2011-11-29 19:12:24 open open page-layouts publish 0 12 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url Page Templates http://demo.studiopress.com/generate/page-templates.htm Tue, 29 Nov 2011 19:12:24 +0000 admin http://demo.studiopress.com/sample/page-templates.htm 282 2011-11-29 19:12:24 2011-11-29 19:12:24 open open page-templates publish 0 16 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url Home http://demo.studiopress.com/generate/home.htm Tue, 29 Nov 2011 19:12:24 +0000 admin http://demo.studiopress.com/sample/home.htm 283 2011-11-29 19:12:24 2011-11-29 19:12:24 open open home publish 0 1 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/291.htm Tue, 29 Nov 2011 19:12:25 +0000 admin http://demo.studiopress.com/sample/291.htm 291 2011-11-29 19:12:25 2011-11-29 19:12:25 open open 291 publish 75 17 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/292.htm Tue, 29 Nov 2011 19:12:25 +0000 admin http://demo.studiopress.com/sample/292.htm 292 2011-11-29 19:12:25 2011-11-29 19:12:25 open open 292 publish 75 18 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/293.htm Tue, 29 Nov 2011 19:12:25 +0000 admin http://demo.studiopress.com/sample/293.htm 293 2011-11-29 19:12:25 2011-11-29 19:12:25 open open 293 publish 202 20 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/294.htm Tue, 29 Nov 2011 19:12:25 +0000 admin http://demo.studiopress.com/sample/294.htm 294 2011-11-29 19:12:25 2011-11-29 19:12:25 open open 294 publish 61 13 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/296.htm Tue, 29 Nov 2011 19:12:25 +0000 admin http://demo.studiopress.com/sample/296.htm 296 2011-11-29 19:12:25 2011-11-29 19:12:25 open open 296 publish 61 15 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/297.htm Tue, 29 Nov 2011 19:12:25 +0000 admin http://demo.studiopress.com/sample/297.htm 297 2011-11-29 19:12:25 2011-11-29 19:12:25 open open 297 publish 38 3 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/298.htm Tue, 29 Nov 2011 19:12:25 +0000 admin http://demo.studiopress.com/sample/298.htm 298 2011-11-29 19:12:25 2011-11-29 19:12:25 open open 298 publish 38 10 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/299.htm Tue, 29 Nov 2011 19:12:25 +0000 admin http://demo.studiopress.com/sample/299.htm 299 2011-11-29 19:12:25 2011-11-29 19:12:25 open open 299 publish 38 11 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/300.htm Tue, 29 Nov 2011 19:12:25 +0000 admin http://demo.studiopress.com/sample/300.htm 300 2011-11-29 19:12:25 2011-11-29 19:12:25 open open 300 publish 39 4 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/301.htm Tue, 29 Nov 2011 19:12:25 +0000 admin http://demo.studiopress.com/sample/301.htm 301 2011-11-29 19:12:25 2011-11-29 19:12:25 open open 301 publish 39 8 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/302.htm Tue, 29 Nov 2011 19:12:25 +0000 admin http://demo.studiopress.com/sample/302.htm 302 2011-11-29 19:12:25 2011-11-29 19:12:25 open open 302 publish 39 9 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/303.htm Tue, 29 Nov 2011 19:12:25 +0000 admin http://demo.studiopress.com/sample/303.htm 303 2011-11-29 19:12:25 2011-11-29 19:12:25 open open 303 publish 42 5 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/304.htm Tue, 29 Nov 2011 19:12:25 +0000 admin http://demo.studiopress.com/sample/304.htm 304 2011-11-29 19:12:25 2011-11-29 19:12:25 open open 304 publish 42 6 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url Sample Page http://demo.studiopress.com/generate/sample Sun, 15 Aug 2010 19:03:46 +0000 admin http://demo.studiopress.com/genesis 38 2010-08-15 19:03:46 2010-08-15 19:03:46 open closed sample publish 0 0 page 0 _wp_page_template _edit_last Sub Page 1.1 http://demo.studiopress.com/generate/sample/sub-page-11 Sun, 15 Aug 2010 19:04:08 +0000 admin http://demo.studiopress.com/genesis 39 2010-08-15 19:04:08 2010-08-15 19:04:08 open closed sub-page-11 publish 38 0 page 0 _wp_page_template _edit_last Sub Page 1.2 http://demo.studiopress.com/generate/sample/sub-page-12 Sun, 15 Aug 2010 19:04:33 +0000 admin http://demo.studiopress.com/genesis 40 2010-08-15 19:04:33 2010-08-15 19:04:33 open closed sub-page-12 publish 38 0 page 0 _wp_page_template _edit_last Sub Page 1.3 http://demo.studiopress.com/generate/sample/sub-page-13 Sun, 15 Aug 2010 19:04:52 +0000 admin http://demo.studiopress.com/genesis 41 2010-08-15 19:04:52 2010-08-15 19:04:52 open closed sub-page-13 publish 38 0 page 0 _edit_last _wp_page_template Sub Page 2.1 http://demo.studiopress.com/generate/sample/sub-page-11/sub-page-21 Sun, 15 Aug 2010 19:05:12 +0000 admin http://demo.studiopress.com/genesis 42 2010-08-15 19:05:12 2010-08-15 19:05:12 open closed sub-page-21 publish 39 0 page 0 _edit_last _wp_page_template Sub Page 2.2 http://demo.studiopress.com/generate/sample/sub-page-11/sub-page-22 Sun, 15 Aug 2010 19:05:25 +0000 admin http://demo.studiopress.com/genesis 43 2010-08-15 19:05:25 2010-08-15 19:05:25 open closed sub-page-22 publish 39 0 page 0 _edit_last _wp_page_template Sub Page 2.3 http://demo.studiopress.com/generate/sample/sub-page-11/sub-page-23 Sun, 15 Aug 2010 19:05:43 +0000 admin http://demo.studiopress.com/genesis 44 2010-08-15 19:05:43 2010-08-15 19:05:43 open closed sub-page-23 publish 39 0 page 0 _edit_last _wp_page_template Sub Page 3.1 http://demo.studiopress.com/generate/sample/sub-page-11/sub-page-21/sub-page-31 Sun, 15 Aug 2010 19:06:00 +0000 admin http://demo.studiopress.com/genesis 45 2010-08-15 19:06:00 2010-08-15 19:06:00 open closed sub-page-31 publish 42 0 page 0 _edit_last _wp_page_template Sub Page 3.2 http://demo.studiopress.com/generate/sample/sub-page-11/sub-page-21/sub-page-32 Sun, 15 Aug 2010 19:06:13 +0000 admin http://demo.studiopress.com/genesis 47 2010-08-15 19:06:13 2010-08-15 19:06:13 open closed sub-page-32 publish 42 0 page 0 _edit_last _wp_page_template Sub Page 3.3 http://demo.studiopress.com/generate/sample/sub-page-11/sub-page-21/sub-page-33 Sun, 15 Aug 2010 19:06:28 +0000 admin http://demo.studiopress.com/genesis 49 2010-08-15 19:06:28 2010-08-15 19:06:28 open closed sub-page-33 publish 42 0 page 0 _edit_last _wp_page_template Page Layouts http://demo.studiopress.com/generate/layouts Sun, 15 Aug 2010 19:08:02 +0000 admin http://demo.studiopress.com/genesis
  • Content/Sidebar
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  • Sidebar/Content/Sidebar
  • Full Width Content
    • ]]>     61 2010-08-15 19:08:02 2010-08-15 19:08:02 open closed layouts publish 0 0 page 0 _edit_last _wp_page_template     http://demo.studiopress.com/generate/305.htm Tue, 29 Nov 2011 19:12:26 +0000 admin http://demo.studiopress.com/sample/305.htm 305 2011-11-29 19:12:26 2011-11-29 19:12:26 open open 305 publish 42 7 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/306.htm Tue, 29 Nov 2011 19:12:26 +0000 admin http://demo.studiopress.com/sample/306.htm 306 2011-11-29 19:12:26 2011-11-29 19:12:26 open open 306 publish 61 14 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/309.htm Tue, 29 Nov 2011 19:12:26 +0000 admin http://demo.studiopress.com/sample/309.htm 309 2011-11-29 19:12:26 2011-11-29 19:12:26 open open 309 publish 0 26 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url Theme Colors http://demo.studiopress.com/generate/theme-colors.htm Thu, 01 Dec 2011 00:22:13 +0000 admin http://demo.studiopress.com/generate/?p=359 359 2011-12-01 00:22:13 2011-12-01 00:22:13 open open theme-colors publish 0 21 nav_menu_item 0 _menu_item_menu_item_parent _menu_item_type _menu_item_object _menu_item_object_id _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/360.htm Thu, 01 Dec 2011 00:22:13 +0000 admin http://demo.studiopress.com/generate/?p=360 360 2011-12-01 00:22:13 2011-12-01 00:22:13 open open 360 publish 348 25 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/361.htm Thu, 01 Dec 2011 00:22:13 +0000 admin http://demo.studiopress.com/generate/?p=361 361 2011-12-01 00:22:13 2011-12-01 00:22:13 open open 361 publish 348 24 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/362.htm Thu, 01 Dec 2011 00:22:13 +0000 admin http://demo.studiopress.com/generate/?p=362 362 2011-12-01 00:22:13 2011-12-01 00:22:13 open open 362 publish 348 23 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/363.htm Thu, 01 Dec 2011 00:22:13 +0000 admin http://demo.studiopress.com/generate/?p=363 363 2011-12-01 00:22:13 2011-12-01 00:22:13 open open 363 publish 348 22 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url http://demo.studiopress.com/generate/370.htm Thu, 08 Dec 2011 15:06:38 +0000 admin http://demo.studiopress.com/generate/?p=370 370 2011-12-08 15:06:38 2011-12-08 15:06:38 open open 370 publish 0 19 nav_menu_item 0 _menu_item_type _menu_item_menu_item_parent _menu_item_object_id _menu_item_object _menu_item_target _menu_item_classes _menu_item_xfn _menu_item_url Sample Post With Headlines http://demo.studiopress.com/generate/headlines.htm Thu, 01 Dec 2011 18:50:58 +0000 soniasimone http://demo.studiopress.com/genesis/?p=5 Headline 1

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    Headline 5
    Headline 6
    ]]>     5 2011-12-01 18:50:58 2011-12-01 18:50:58 open open headlines publish 0 0 post 0 _edit_last _wp_old_slug     Content/Sidebar http://demo.studiopress.com/generate/layouts/cs Sun, 15 Aug 2010 19:09:00 +0000 admin http://demo.studiopress.com/genesis 63 2010-08-15 19:09:00 2010-08-15 19:09:00 open closed cs publish 61 0 page 0 _edit_last _wp_page_template _genesis_layout query_args Sidebar/Content http://demo.studiopress.com/generate/layouts/sc Sun, 15 Aug 2010 19:09:20 +0000 admin http://demo.studiopress.com/genesis 65 2010-08-15 19:09:20 2010-08-15 19:09:20 open closed sc publish 61 0 page 0 _edit_last _wp_page_template _genesis_layout query_args Full Width Content http://demo.studiopress.com/generate/layouts/fwc Sun, 15 Aug 2010 19:11:13 +0000 admin http://demo.studiopress.com/genesis 73 2010-08-15 19:11:13 2010-08-15 19:11:13 open closed fwc publish 61 0 page 0 _edit_last _wp_page_template _genesis_layout query_args Page Templates http://demo.studiopress.com/generate/templates Sun, 15 Aug 2010 19:11:56 +0000 admin http://demo.studiopress.com/genesis 75 2010-08-15 19:11:56 2010-08-15 19:11:56 open closed templates publish 0 0 page 0 _edit_last _wp_page_template Archive Page http://demo.studiopress.com/generate/templates/archive Sun, 15 Aug 2010 19:12:26 +0000 admin http://demo.studiopress.com/genesis 77 2010-08-15 19:12:26 2010-08-15 19:12:26 open closed archive publish 75 0 page 0 _edit_last _wp_page_template Blog Page http://demo.studiopress.com/generate/templates/blog Sun, 15 Aug 2010 19:12:43 +0000 admin http://demo.studiopress.com/genesis 79 2010-08-15 19:12:43 2010-08-15 19:12:43 open closed blog publish 75 0 page 0 _edit_last _wp_page_template Contact Page http://demo.studiopress.com/generate/contact Sun, 15 Aug 2010 19:13:33 +0000 admin http://demo.studiopress.com/genesis Gravity Forms and is not included in the Genesis Framework. It is for display only here on the demo site - though we highly recommend using it.]]> 83 2010-08-15 19:13:33 2010-08-15 19:13:33 open closed contact publish 0 11 page 0 _edit_last _wp_page_template Column Classes http://demo.studiopress.com/generate/classes/columns Thu, 03 Feb 2011 18:06:59 +0000 admin http://demo.studiopress.com/genesis/?page_id=181 Two-Columns
    This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind.
    This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind.

    Three-Columns

    This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.
    This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.
    This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

    Four-Columns

    This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind.
    This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind.
    This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind.
    This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind.

    Five-Columns

    This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind.
    This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind.
    This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind.
    This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind.
    This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind.

    Six-Columns

    This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.
    This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.
    This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.
    This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.
    This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.
    This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.
    ]]>     181 2011-02-03 18:06:59 2011-02-03 18:06:59 open open columns publish 202 0 page 0 _edit_last _wp_page_template _genesis_layout     Content Classes http://demo.studiopress.com/generate/classes Thu, 03 Feb 2011 19:25:53 +0000 admin http://demo.studiopress.com/genesis/?page_id=202 202 2011-02-03 19:25:53 2011-02-03 19:25:53 open open classes publish 0 0 page 0 _edit_last _wp_page_template How to Build an Email List that Engages and Persuades http://demo.studiopress.com/generate/build-an-email-list.htm Thu, 01 Dec 2011 18:54:32 +0000 soniasimone http://demo.studiopress.com/genesis/?p=9 do that, exactly? Here's a quick tutorial with the essential steps:

    1. Choose a robust email provider

    The first step in building an email list is to choose a solid, reliable vendor to handle your list for you. It may seem like something you can do yourself, but a third-party vendor will manage relationships with email service providers (making it less likely that your email will wind up in a spam filter), help you comply with all of the anti-spam laws, and give you essential tools that let you measure your email effectiveness. There are a number of good vendors out there. Look for a solid reputation, a proven track record, and the ability to create multiple autoresponders with an unlimited number of messages (see below).

    2. Build rapport with a strong autoresponder

    An autoresponder is just sequence of messages that you set up in advance. Every subscriber, from the first to the millionth, will get the same sequence of messages. Autoresponders are terrific because they allow you to leverage your very best content and keep delivering it time after time. They're great for building trust and rapport with your audience, and for delivering a ton of value to readers. You'll want to keep your autoresponder as "evergreen" as you can, so you don't have to go back and update it. So don't include references to current politics, the latest pop culture sensation, or fads. It's a great idea to build your autoresponder first (at least the first few messages) so you can start delivering great value with your very first subscribers.

    3. Start capturing names

    The Generate child theme was designed to put lead generation first, with an opt-in box that's front-and-center. Why? Because it's a proven spot for dramatically increasing sign-ups for your list. You'll probably give your readers other opportunities to sign up for your list too, and that's great. We recommend a landing page set up to walk readers through all the reasons to sign up for your great content. You can learn more about how to do that here: 3 Simple Steps to Getting More Email Opt-Ins

    4. Start producing some great blog content

    How do you get traffic so you can start collecting those opt-ins? By producing excellent content that benefits readers, attracts natural links, and invites social sharing. By pairing great blog or website content with a great email autoresponder, you build a framework of content marketing that creates a powerful relationship with your readers. With that working for you, it's time for #5:

    5. Make a call to action with regular broadcasts

    You'll want to start making what copywriters call an "offer" relatively soon. This isn't a hard pitch, it's simply letting your readers know that you have something to offer and you'd like them to take action. You might ask them to write a letter to an elected representative, to make a change in their parenting style, to try a new hairstyle. Or, yes, you might ask readers to purchase a product or service. Asking your readers to do something is called a "call to action" by marketers, and it's a cornerstone of persuasive content. A broadcast, by the way, is an email that goes out to all of your subscribers at the same time, no matter where they are in your autoresponder sequence. Because offers and calls to action are often time-sensitive, they tend to be well suited to broadcasts.

    The structure for a good offer

    If you're not a "natural salesman," it can be a little intimidating to make an offer. But the basic structure is simple.
    1. Tell the reader what you have to offer -- what you want them to do, buy, subscribe to, etc.
    2. Tell the reader what's in it for them. What benefits do they gain by taking this action?
    3. Tell the reader what to do next. Click an "Add to Cart" button, visit a page to contact an elected official, swing by the store to pick up supplies. Be specific about what they should do next.
    Copywriting and persuasion are an art you can spend a lifetime mastering, but this simple structure will get you well on your way! If this is a topic that interests you, you may want to swing over to www.Copyblogger.com for lots more copywriting and persuasion advice.]]>     285 2011-12-01 18:54:32 2011-12-01 18:54:32 open open build-an-email-list publish 0 0 post 0 _edit_last _wp_old_slug _wp_old_slug _genesis_description     Landing Page http://demo.studiopress.com/generate/templates/landing Mon, 28 Nov 2011 23:50:11 +0000 admin http://demo.studiopress.com/?page_id=282 Reason #1 Why You Should Buy My Product This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages as you like and manage all of your content inside of WordPress.

    Reason #2 Why You Should Buy My Product

    This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages as you like and manage all of your content inside of WordPress.

    Reason #3 Why You Should Buy My Product

    This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages as you like and manage all of your content inside of WordPress.

    Reason #4 Why You Should Buy My Product

    This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages as you like and manage all of your content inside of WordPress.

    Reason #5 Why You Should Buy My Product

    This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages as you like and manage all of your content inside of WordPress.]]>     290 2011-11-28 23:50:11 2011-11-28 23:50:11 open open landing publish 75 0 page 0 _edit_last _wp_page_template     Theme Colors http://demo.studiopress.com/generate/colors Thu, 01 Dec 2011 00:19:11 +0000 admin http://demo.studiopress.com/generate/?page_id=348 348 2011-12-01 00:19:11 2011-12-01 00:19:11 open open colors publish 0 0 page 0 _wp_page_template _edit_last Generate Blue http://demo.studiopress.com/generate/colors/blue Thu, 01 Dec 2011 00:19:45 +0000 admin http://demo.studiopress.com/generate/?page_id=350 350 2011-12-01 00:19:45 2011-12-01 00:19:45 open open blue publish 348 0 page 0 _edit_last query_args _genesis_custom_body_class _wp_page_template Generate Green http://demo.studiopress.com/generate/colors/green Thu, 01 Dec 2011 00:20:18 +0000 admin http://demo.studiopress.com/generate/?page_id=352 352 2011-12-01 00:20:18 2011-12-01 00:20:18 open open green publish 348 0 page 0 _edit_last query_args _genesis_custom_body_class _wp_page_template Generate Orange http://demo.studiopress.com/generate/colors/orange Thu, 01 Dec 2011 00:20:49 +0000 admin http://demo.studiopress.com/generate/?page_id=354 354 2011-12-01 00:20:49 2011-12-01 00:20:49 open open orange publish 348 0 page 0 _edit_last query_args _genesis_custom_body_class _wp_page_template Generate Red http://demo.studiopress.com/generate/colors/red Thu, 01 Dec 2011 00:21:20 +0000 admin http://demo.studiopress.com/generate/?page_id=356 356 2011-12-01 00:21:20 2011-12-01 00:21:20 open open red publish 348 0 page 0 _edit_last query_args _wp_page_template Landing Page http://demo.studiopress.com/generate/landing Thu, 08 Dec 2011 14:56:24 +0000 admin http://demo.studiopress.com/generate/?page_id=368 Reason #1 Why You Should Buy My Product This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages as you like and manage all of your content inside of WordPress.

    Reason #2 Why You Should Buy My Product

    This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages as you like and manage all of your content inside of WordPress.

    Reason #3 Why You Should Buy My Product

    This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages as you like and manage all of your content inside of WordPress.]]>     368 2011-12-08 14:56:24 2011-12-08 14:56:24 open open landing publish 0 0 page 0 _edit_last _wp_page_template     Here's an Awesome Landing Page! http://demo.studiopress.com/generate/awesome-landing-page Wed, 14 Dec 2011 02:18:13 +0000 soniasimone http://demo.studiopress.com/generate/?page_id=420 Click here to get back to the Generate demo.]]> 420 2011-12-14 02:18:13 2011-12-14 02:18:13 open open awesome-landing-page publish 0 0 page 0 _edit_last _wp_page_template Sample Post With a Blockquote http://demo.studiopress.com/generate/blockquotes.htm Thu, 01 Dec 2011 18:53:12 +0000 soniasimone http://demo.studiopress.com/generate/?p=474 This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind.]]> 474 2011-12-01 18:53:12 2011-12-01 18:53:12 open open blockquotes publish 0 0 post 0 _edit_last How Generate Can Help You Build Your List http://demo.studiopress.com/generate/generate-your-email-list.htm Thu, 01 Dec 2011 18:57:05 +0000 soniasimone http://demo.studiopress.com/genesis/?p=18 Generate? Because the Generate child theme was designed specifically to build your list. In other words, to capture the email addresses of people who want to know more about who you are and what you do, so you can make offers they may be interested in. Even though "lead generation" is a marketing term, Generate isn't just for marketing. It's for anyone who wants to collect a database of email addresses, for further communication that persuades readers to take action. Here are a few examples of how you can use Generate.
    • Generate can be used to build a list of like-minded political activists.
    • Generate can be used to build a list of people who share a parenting philosophy.
    • Generate can be used to build a list of enthusiasts for a particular game or hobby.
    • Generate can be used to build a list of people who want to protect the environment.
    • Generate can be used to build a list of potential members for any organization.
    And yes, Generate is a great child theme for marketing a product or service. :)

    Why is the opt-in box so prominent?

    The first thing you'll notice about Generate -- you literally can't miss it -- is the prominent box near the top of the page to collect opt-ins. (Opt-ins are people who are letting you know they want to join your email list.) The placement of this box is dictated by the web design principle that every page should make it incredibly simple and obvious to see exactly what you want the reader to do next. This placement has been tested by popular blogs like Copyblogger, Social Triggers, and others, and has proven itself by immediately improving opt-in numbers whenever it's used. And it doesn't rely on pop-ups or other mechanisms which many readers find intrusive. It's impossible to miss, but it doesn't jeopardize the reader experience. That's a winning combination.

    Collecting email addresses from individual posts

    Of course, you won't collect email addresses exclusively from your home page. Each post in Generate has a sign-up box in the upper right corner of the screen. That's prime real estate for capturing reader attention -- and getting them to take action. For the best results, don't clutter Generate too much with additional ads. There's nothing wrong with ads, of course, but every new item you put on your page creates some confusion for your reader about what to act on. If monetization is important to you, building a strong, responsive email list is the best way to monetize a site, because it allows you to make powerfully effective, targeted offers to your list ... without the distractions we see on most blog pages.

    Generate focuses your readers' attention

    As we all know, web readers face a lot of distractions. Ads, pop-ups, and other distractions lead their attention spans anywhere and everywhere. The smooth, clean design of Generate is designed with a purpose -- to focus your reader attention on signing up for valuable content on your opt-in email list. Minimize your reader distractions and you're going to maximize your site results. :) ]]>     80 2011-12-01 18:57:05 2011-12-01 18:57:05 open open generate-your-email-list publish 0 0 post 0 _wp_old_slug _edit_last _genesis_description _wp_old_slug     3 Simple Steps to Getting More Email Opt-Ins http://demo.studiopress.com/generate/email-landing-pages.htm Thu, 01 Dec 2011 18:56:12 +0000 soniasimone http://demo.studiopress.com/genesis/?p=7 Step 1: Create a page The first step is to actually create the page. You'll want to use the Generate Landing Page template, so the page has no distracting sidebars or other elements that will confuse your reader. Here's an example of what a simple landing page looks like. You'll probably want to add images. Just don't add any links except the form to sign up for your email list. Minimize distractions!

    Step 2: Give 'em a reason to sign up

    Of course, your email list has awesome content that benefits your readers, right? So let your potential subscriber know what she's going to get out of subscribing. Paint a picture of the awesome benefits she'll receive by becoming a regular reader. Why should she sign up today? Be specific. The more compelling the benefits are on your landing page, the more subscribers you'll get.

    Step 3: Ask for the opt-in

    Specifically ask the reader to enter his email address and click the button to sign up. Let your new subscriber know specifically how to confirm the opt in with your email provider, and what he can expect after the subscription is confirmed. This is also a good spot to remind your reader to white-list you with his email account, so your messages don't go to that darned spam filter.

    How to use your cool new landing page

    Now, in addition to your nifty sign-up boxes on your home page and in the sidebar of your posts, you can promote your email list at various points in your content. Every once in awhile, write a dedicated post explaining why your regular readers should subscribe to your list. And link to that landing page now and then from your regular content, whenever the subject naturally comes up. Landing pages can be used for all kinds of persuasive messages. Once you try one, we think you'll be addicted. :) They're a fantastic tool for persuading your readers and getting the results you want.]]>     284 2011-12-01 18:56:12 2011-12-01 18:56:12 open open email-landing-pages publish 0 0 post 0 _edit_last _wp_old_slug _genesis_description _wp_old_slug     Email Marketing Is Mobile Marketing http://demo.studiopress.com/generate/mobile-email-marketing.htm Thu, 01 Dec 2011 18:54:48 +0000 soniasimone http://demo.studiopress.com/genesis/?p=11 Email. Sound crazy? Mobile marketing is advertising that reaches you on your mobile device -- the cutting edge where technology and marketing meet. And email marketing is old-school stuff no one uses any more. Right? Well, no. :) The fact is, for many users, email is the single most-used application on their smart mobile device. Email's not tied to that old desktop, or even laptop any more. It's following our readers wherever they go -- so we need to make email marketing work better for mobile users. Here are some ideas about how to make your email marketing work better for those on mobile devices.

    It starts with a mobile-responsive theme

    Before you can capture that email opt-in, you're going to have to wow your audience with some great content. To entice the mobile reader, that content has to look fantastic across a variety of mobile devices. The first generation of "mobile-friendly" sites were a step in the right direction -- clearing the clutter from sites and making them work better on a small screen. But too often, they discarded valuable elements -- including sidebars with your email opt-in form! The latest in web design recognizes that responsive is the way to go. These designs dynamically adapt to a variety of devices, so they always look great. Read more about mobile-responsive design here: Why Generate is a Mobile-Responsive Design

    Make your content highly shareable

    Mobile readers are highly connected -- and they love to share. So to quote Bonnie Raitt,
    Give them something to talk about.
    Shareable content is useful -- it makes readers' lives better in some way. And it's interesting. Make your content entertaining and useful, and you'll get talked about … and shared in social media.

    Keep it snappy

    It isn't easy to keep the attention of your mobile readers. Make it easier for them by keeping your content brief and to the point. Don't ramble. Keep your sentences and paragraphs short, and use plenty of subheads to break the content up on the page. That makes it easy to skim and easy to follow for all of your readers, but especially those reading on smaller screens. Building an email list is one of the best techniques around for monetizing a site, or for persuading readers to take action. And your mobile audience is growing every day. Capitalize on that and make sure your email marketing is effective mobile marketing. ]]>     286 2011-12-01 18:54:48 2011-12-01 18:54:48 open open mobile-email-marketing publish 0 0 post 0 _edit_last _genesis_description _wp_old_slug _wp_old_slug     Why We Made Generate Mobile-Responsive http://demo.studiopress.com/generate/mobile-responsive-genesis.htm Thu, 01 Dec 2011 18:55:21 +0000 soniasimone http://demo.studiopress.com/genesis/?p=13 Mobile-responsive design allows a site to control how it looks across these platforms. It seamlessly adapts, whether the user is seeing your site on a phone or a tablet, so your users have a great experience no matter what device they're using. Genesis is moving toward making all of our existing themes mobile-responsive. And we've coded Generate so it's mobile-responsive right out of the box.

    What that means for your site

    As we've talked about before, email marketing is mobile marketing, now that so many people check mail on their mobile devices. First, Generate looks great wherever your reader views it -- whether that's a computer, a phone, or a tablet. Second, unlike some of the plugins that exist to make mobile-friendly versions of sites, the key conversion elements (in other words, the sign-up boxes that let readers join your list) are still there no matter how readers view your site. Some plugins just strip out your site's sidebars -- which is where most sites put that valuable opt-in box. So mobile readers never get the opportunity to sign up for email and make a deeper connection. Generate sites don't have that problem. And finally, if you like, you can use the "tease and click" method to send your email readers to great-looking pages.

    What's tease-and-click?

    It sounds a bit racy, but tease-and-click is just delivering an interesting, compelling teaser paragraph in the email itself, with a link back to a page on your site that offers the full content. Why do this, instead of delivering all of the content right in the email message? Well, you may have noticed yourself that it's hard to read long email messages. We expect email to be brief and to the point. (I know, someone really needs to tell your boss that.) In fact, usability studies have shown that readers have a longer attention span for web pages than they do for email messages. And sometimes you need a little more content when you're trying to persuade. Creating a site page for your full message allows you to use formatting and sub-heads that are optimized for longer articles. You can also make great use of images, which many readers don't see at all in email. And finally, you don't have to worry as much about the wording of your email. You don't want to have to water your content down just because a spam filter doesn't like a certain term or word. (And yes, this happens even if you don't write about Rolexes and pharmaceuticals!) Now you don't have to use tease-and-click for your email -- there are plenty of excellent email marketers who put their entire message into the email itself. But if you do use it, with Generate you can be confident that you're sending readers to great-looking pages.]]>     287 2011-12-01 18:55:21 2011-12-01 18:55:21 open open mobile-responsive-genesis publish 0 0 post 0 _wp_old_slug _edit_last _genesis_description _wp_old_slug     Why Email Is the Social Media Marketing "Secret Weapon" http://demo.studiopress.com/generate/email-social-media-marketing.htm Thu, 01 Dec 2011 18:57:18 +0000 soniasimone http://demo.studiopress.com/genesis/?p=20 email comes out on top for influencing reader behavior. Ahead of social media, ahead of blogs. There are a couple of reasons for that:

    1. Email is intimate

    Instead of being on a public (or semi-public) platform like Twitter or Facebook, email is by its nature private. We're used to getting messages from friends and colleagues via email. When used correctly, email can develop a relationship with your reader that feels more personal than a blog or even a social network. When you craft your email correctly, email readers feel like they know you.

    2. Email feels urgent

    When we get in a hurry, we know we can let those Twitter and Facebook messages pass us by. But it's hard to ignore our email box. We try to at least glance at everything in there before we can feel we've "taken care of business." Email is great for time-sensitive messages, like a reminder to vote in a local election, or a notice about an expiring promotion.

    3. Email is (increasingly) mobile

    More and more people are adding email accounts to their smart phones. With that change, email marketing became a critical component of mobile marketing. It follows your reader wherever her phone does, and it keeps pace with how she's living her life.

    4. Relatively few people are using email well

    Yes, there's lots of email marketing out there. Most of it is pretty lame. (And I'm not even counting the spammers. Most legitimate marketers out there look like spam, and that's as bad as actually being spam.)
    • Smart email persuasion takes advantage of tools that can build reader trust over time.
    • Smart email persuasion educates and informs.
    • Smart email persuasion builds a relationship with the audience before you ever try to "make a sale" or ask for anything from your reader.
    Yes, there's a lot of email in your readers' in-boxes. But most of it doesn't build reader trust with great content. You can make yourself -- and your project -- stand out with a commitment to quality.

    5. In the end, it doesn't matter why

    Maybe there's some mysterious reason email works that none of us knows about. That's ok. Because the fact is, it's been proven again and again -- when you want to persuade an audience (to buy, to vote, to go green, or whatever your own goals may be), email works better than social channels and it works better than posts on your web site or blog.

    So how do you build an email list?

    Before you can harness the power of email, you've got to get those names. Check out this related post to learn how to do that: ]]>     289 2011-12-01 18:57:18 2011-12-01 18:57:18 open open email-social-media-marketing publish 0 0 post 0 _edit_last _genesis_description _wp_old_slug _wp_old_slug 2 brian@briangardner.com 76.29.60.137 2011-12-01 19:13:54 2011-12-01 19:13:54 1 0 1 3 brian@briangardner.com 76.29.60.137 2011-12-01 19:14:04 2011-12-01 19:14:04 1 2 1 4 brian@briangardner.com 76.29.60.137 2011-12-01 19:14:11 2011-12-01 19:14:11 1 0 1 5 brian@briangardner.com 76.29.60.137 2011-12-01 19:14:19 2011-12-01 19:14:19 1 4 1 6 brian@briangardner.com 76.29.60.137 2011-12-01 19:14:25 2011-12-01 19:14:25 1 5 1 7 brian@briangardner.com 76.29.60.137 2011-12-01 19:14:38 2011-12-01 19:14:38 1 0 1